Athla’s Velocity Mimics $1,200 Radar Equipment For The Price Of A Fancy Coffee

TechCrunch

We’ve all seen the speed of a pitch in baseball recorded, either in person or on TV, and most have probably seen the radar gun used to clock the ball’s velocity. That tech is expensive, however, with systems ranging to around $1,200 to measure the speed of smashes, hits and kicks in sports ranging from baseball, to tennis to soccer. Athla, launching today at Disrupt SF, is a startup that uses existing hardware standard on any iPhone to replicate the functions of these expensive radar guns, using only a piece of software called ‘Velocity’, with sport-specific in-app purchases that cost only $6.99 apiece to unlock.

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The man behind Athla is Michael Gillam, a medical doctor who has worked in tech for much of his career, following his residency in emergency medicine at Northwestern University. Gillam was Director of Research at the National Institute of Medical Informatics, took on…

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